PAY PER LOVE
After identifying that one of the most reluctant target to go to the theater are singles, who don't dare to go alone to the show, Teatreneu got creative again and found a new solution: PAY PER LOVE. The first system for finding a partner based on one of the most important things we have in common: the sense of humor.
Before the show starts, every person gives a selection of data about themselves they would like to share with a possible match, from name and phone number to personality treats and things they like.
However, this information is kept private till the end of the show, when it only will be shown if there is a match.
During the show, a smile-detector system located in every seat captures the laughter of every individual. Every joke will record whether one person laugh or not and consequently calculate an affinity score. This automatically shows a constantly updated affinity leader-board with images of those who laugh at the same jokes.
At the end of the show, a selection of those with highest affinity is displayed and like in Tinder, the single now picks the people he or she would like to match with. If the other person also chooses them the contact information they initially gave is shared.
Each individual will therefore pay per times they laugh and also a little extra per every match.
PAY PER LAUGH
In mid-2013, the art industry in Spain suffered one of the hardest blows ever. The government decided to raise the tax for theatrical shows from 8% to 21%, resulting in the greatest loss of audience in living memory. People returned to consume “proven” entertainment en masse such as the American blockbusters…
Faced with this reality, the independent comedy theatre company Teatreneu decided to look at the situation with humour and invented something: PAY PER LAUGH. The first comedy theater where you only pay for what you consume.
Hopeless
Conflicts, poverty, inequality or natural disasters keep hitting strong the most disadvantageous areas of the planet.
NGOs fight to earn a space in the mind of citizens. The competition for donations is becoming stronger and stronger and those organizations with less resources usually can't keep up.
The Homeless Voice, a organization that addresses the growing issue of homeless in cities is almost as desperate as the victims they want to help to find a solution that enables them to continue their needed activity.
BRUTAL HONESTY AND CREATIVITY BECAME THE SOLUTION.
Walking along the thin line between aggression and true empathy, this film shows the desperate effects that living in the street has in a human being.
After identifying that one of the most reluctant target to go to the theater are singles, who don't dare to go alone to the show, Teatreneu got creative again and found a new solution: PAY PER LOVE. The first system for finding a partner based on one of the most important things we have in common: the sense of humor.
nonstop hydration
The most annoying thing about running in a city, is to stop for whichever reason and therefore losing rhythm.
Another one is to run with your wallet or carrying any item.
NONSTOP HYDRATION. A special vending system for urban runners.
Installed in the most symbolic circuits of the city, and thanks to an application
and geolocation software, runners can be replenished without having
to stop or carry money with them.
HOMELESSFONTS
We take hand-written letters with which the homeless make their signs, and make new fonts that are sold on a website so that brands use them in their advertising and corporate messages. The money earned goes to the author of the font through the Arrels fundation.
Visit the website www.homelessfonts.org
download the homelessfonts
Francisco Font
Guillermo Font
José Luis Font
Loraine Font
Miquel Font
Gemma Font
the christmas card
Christmas is here. And with it, charity Christmas cards, a very useful way of raising funds at a time when solidarity is at its peak.
Every major NGO has its own budget for producing cards... so how can we compete when no one remembers your charity and you really don´t want to spend more than you will raise?
THE CHRISTMAS CARD THAT WILL MAKE TWO PEOPLE HAPPY: THE PERSON WHO RECEIVES IT AND THE PERSON WHO MADE IT.
An initiative of HOMELESSFONTS.ORG,
the Arrels Foundation project that raises funds by selling
original typography fonts created by homeless people.
A unique piece of art that was on sale in newsagents, tobacconists, post offices and tourist shops in Barcelona as well as on online to take advantage of the increase in digital Christmas cards.
Visit the website www.homelessfonts.org/christmas
youtube
The average individual has daily economical issues and the constant flow of demands coming from NGOs is a growing and overwhelming pressure for them, so today NGOs have to do big efforts to raise funds.
¿HOW TO RISE FUNDS THAT COULD STAY AS FAR AS POSSIBLE FROM THIS OVERPOPULATED
AND COMPETITIVE FIELD WHERE MOST NGOs PLAY?
The solution is a combination of two aspects of youtube advertising system. On the one side, advertisers who pay for keywords and on the other side, youtubers who get paid for views on the content they create.
Big corporations usually advertise themselves on Youtube, paying for keywords. Every time a video with their keyword is viewed, their logo or ad appears and the advertiser has to pay to Youtube.
In partnership with Youtube, we studied what are the most expensive keywords used by big corporations and created a video associated to those.
Then, we launched the video explaining our idea and encouraging people to share it as a way of donating and contributing to our cause.
coke tweet machine
Faced with the challenge of spreading optimism, rather than running a traditional campaign with optimistic messages, we decided to make people themselves into spreaders of optimism through their Twitter accounts. One of the most contagious tools currently in existence.
The strategy is simple: one positive tweet, a discount on your Coca-Cola.
No hashtags, no advance campaigns, no sponsored trending topics. We decided to rely on the power of contagious optimism.
misperception
The idea is to make an advertisement about what happens in search engine when you carry out a search and the prediction tool browser shows the possible searches (a tool based on what people search for most often on the Internet).
With this, we will try to demonstrate that the net is full of false and contradictory information, which, as well as being a fun exercise, means you should be careful when you are looking for serious and rigorous information.
www.merakettim.coca-colaturkiye.com
You cannot believe what they say;
you must know how to look for reliable
and proven sources.
bodies
war map
uniform ads
We discovered that when we stayed on late at work, there comes a time when, without realising it, it’s the middle of the night and suddenly the cleaning staff appear. So we contacted 3 of the largest office cleaning firms on the market and we offered them the following:
We would turn their uniforms into a new advertising medium:
UNIFORM OF CLEANNING STAFF + TIPOGRAPHY + A LOGO.
FLAVOURS FOR ADULTS
gisberga. artisan beer.
obama
maradona
martin luther king
BRUSH DAY & NIGHT
MUSIC WINE
Different styles of music for each variety of wine produced in Valonga: Tempranillo, Graciano, Garnacha, Syrah, Cabernet Franc, Chardonnay, Merlot, Cabernet Sauvignon.
Each wine has its own character and nature. The intention is to strengthen the intrinsic nature of wine with music. And there are wines that are slow ballads, others are large orchestral pieces and even some are pure Rock & Roll.
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